About
Highly analytical and results-driven Data Analyst with an M.Sc. in Physics, specializing in leveraging Power BI, SQL, and Python to transform complex datasets into actionable business intelligence. Proven ability to optimize marketing campaigns, drive revenue acceleration, and reduce operational costs by delivering data-driven insights and automating reporting processes.
Work
Pravis Growth Partners
|Analyst - Growth & Marketing
Gurugram, Haryana, India
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Permanent
Summary
Drove data-driven growth and marketing optimization through advanced analytics and reporting for diverse campaigns.
Highlights
Analyzed performance of over 20 marketing campaigns using Google Analytics, Google Ads, and YouTube API data, generating continuous insights to optimize campaign strategies.
Developed and maintained 3 automated ad-level reports in Looker Studio, reducing manual reporting time by 50% and improving data accessibility.
Leveraged SQL and Python (Pandas, Numpy) to analyze large datasets, automate data extraction scripts, and deliver actionable, data-driven insights.
Executed A/B testing on marketing campaigns, identifying critical performance trends and informing data-backed decisions for optimization.
Indian Institute of Information Technology Allahabad
|Summer Intern
Allahabad, Uttar Pradesh, India
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Summary
Conducted research in Survival Analysis, gaining expertise in handling censored and truncated data under Dr. Savitri Joshi.
Highlights
Conducted in-depth research on Survival Analysis, acquiring practical experience in analyzing complex censored and truncated datasets.
Applied R Programming Language for comprehensive data analysis and manipulation, developing proficiency in statistical computing.
Developed statistical models and visualizations to interpret survival data, contributing to research project objectives.
Education
NIT Rourkela
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M.Sc.
Physics
Awards
SQL (Advanced) Skill Test Certification
Awarded By
HackerRank
Achieved advanced proficiency in SQL, validated by HackerRank's rigorous skill test, demonstrating expertise in complex database querying and manipulation.
Top 20 Submission, CodeBasics Resume Project Challenge #10
Awarded By
CodeBasics
Recognized among the top 20 submissions for excellence in the CodeBasics Resume Project Challenge, demonstrating strong project execution and data storytelling.
Skills
Data Analysis & Business Intelligence
Power BI, Looker, Google Analytics, DAX Studio, MS Excel, Snowflake, SQL, Python (Pandas, NumPy, Seaborn), R Programming Language, Looker Studio.
Statistical Analysis & Modeling
A/B Testing, Regression Analysis, Hypothesis Testing, t-tests, Chi-square tests, Survival Analysis.
Data Visualization & Reporting
Power BI, Looker Studio, Figma, PowerPoint.
Scripting & Automation
Python, SQL, Google Scripts.